Martran College

Memo

To: Marketing Operations Students

From: Jon Kitto

CC: Office Staff

Date: This Week

Re: Marketing Operations Assignment

Marketing Operations Assignments 1 & 2 Combined

For an organization or product of your choice, write an outline marketing plan covering the major elements of marketing strategy. Include a short background to the company and the following elements as appropriate:

• Executive Summary
• Objectives
• Product/Market Background
• Situation Analysis
• Marketing Analyses
• Marketing Strategies
• Sales Forecast and Expected Results
• Marketing Programmes for Implementation
• Controls and Evaluation: Monitoring
• Financial Implications/Budgets
• Operational Considerations
• Appendices

Such models as

• 7 Ms
• STEEPLE
• Porter’s 5 Forces
• SWOT
• Ansoff Matrix
• BCG Matrix and others should be included where necessary in the appropriate section.

The report should be between 5 and 10 pages long – any shorter and detail is unlikely to be sufficient, any longer and conciseness is unlikely to be achieved.

Please ensure that your plan bears your name and hand it to the Martran Office during the week we agree in our weekly sessions. Alternatively, please E-mail to jon@kitto.co.uk Good Luck!