CIM Advanced Certificate
Marketing Operations
Assignment Details
How Marketing Orientated Are You?
Marketing Management - Philip Kotler
The Marketing Plan - A Pictorial Guide for Managers - Malcolm HB MacDonald
The CIM Marketing Manual - Michael Baker
BPP Marketing Operations Study Text
CIM Student Help Site - www.cimvirtualinstitute.com
Butterworth Heinemann Student Help Site - www.marketingonline.co.uk.com
CIM Exam Advice from Examiners' Reports
Massive Learning Resource from bized.ac.uk (see also their home page - www.bized.ac.uk))
Marketing Planning
www.marketing.haynet.com/keynote/index.html
Marketing Audit
www.mckinseyquarterly.com (see strategy section)
Marketing Planning Process
Promotional Operations
ACORN Geo Demographic Segmentation Demo - www.UpMyStreet.com
Values & Lifestyles Survey - http://future.sri.com/VALS/presurvey.shtml
Pricing Operations
Product Operations (Brands)
www.mckinseyquarterly.com (see marketing section)
Place Operations
Relationships with Customers & Suppliers
Relationships with Society & the Wider Public
www.mckinseyquarterly.com (see public sector session)
Services Marketing
www.ibm.com/e-business/commerce/
www.cnet.com/content/builder/business/e-commerce20/
Charity/Not-for-Profit Marketing
International Marketing
British Market research Bureau
Institute of Practicioners in Advertising
Advertising Standards Association
The Institute of Direct Marketing
Professional Marketing Magazine
The Institute of Sales Promotion
The Radio Advertising Authority
Advertising & Marketing Review
Elrick & Lavidge Marketing Today
Journal of International Marketing
Journal of Public Policy & Marketing
Quirk's Marketing Research Review
Sales & Field Force Automation Online
World Advertising Research Center