Martran College

Memo

To:        Management Information for Marketing Decisions Students

From:    Jon Kitto

CC:       Office Staff

Date:      This Week

Re:        Management Information Assignment 2

Management Information Assignment 2

You have the option to invest £1 million in equipment now to increase capacity to produce additional units.

Equipment has a useful life of five years.

In each of the years, the effect on profits is as follows:

Revenue per Unit                                              £10

Variable Costs of Production per Unit                 (£6)

Increased Capacity                                          100,000 Units

Additional Sales Promotion Costs                     (£50,000)

Additional Distribution Costs                             (£50,000)

 

Assuming an interest rate of 10%, state whether the project should go ahead using:

i)                     Net Present Value;

ii)                   Internal Rate of Return;

iii)                  Accounting Rate of Return;

iv)                  Payback;

showing all relevant calculations and assumptions.

Please ensure that your assignment bears your name and hand it to the Martran Office during week 9 of the course or earlier. Alternatively, please E-mail to: jon@kitto.co.uk . Good Luck!