CIM Advanced Certificate

Management Information for Marketing Decisions

Contents:

Assignments

Assignment 1 Details

Assignment 2 Details

Ratio Crib Sheet

  • E-mail Jon Kitto

  • Books

    Marketing Management - Philip Kotler

    Marketing Research for Managers - Sunny Crouch & Matthew Housden

    The Finance Guide for Non-Financial Managers - Paul McKoen & Leo Gough

    How to Read The Financial Pages - Michael Brett

    BPP Management Information for Marketing Decisions Study Text

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    In Association with Amazon.co.uk

  • Important Links Relating to Exams and Learning:

    www.cim.co.uk

    CIM Student Help Site - www.cimvirtualinstitute.com

    Butterworth Heinemann Student Help Site - www.marketingonline.co.uk.com

    CIM Exam Advice from Examiners' Reports

    Massive Learning Resource from bized.ac.uk (see also their home page - www.bized.ac.uk))

  • CIM Recommended Subject Links (and a Few Others)

    ACORN Geo Demographic Segmentation Demo - www.UpMyStreet.com

    Values & Lifestyles Survey - http://future.sri.com/VALS/presurvey.shtml

    More to Follow

  • UK Marketing Links from Butterworth Heinemann

    British Market research Bureau

    Direct Marketing Association

    CACI (Acorn)

    Institute of Practicioners in Advertising

    Advertising Standards Association

    Institute of Sales Promotion

    BARB

    Maiden

    The Institute of Direct Marketing

    Marketing magazine

    Campaign magazine

    Financial Times

    Economist

    Professional Marketing Magazine

    The Institute of Sales Promotion

    The Radio Advertising Authority

  • US Marketing Publications

    AdTalk

    Advertising Age

    Advertising Age International

    Advertising & Marketing Review

    AdweekAsia

    AdweekOnline

    American Demographics

    Catalog Age Weekly

    Direct

    DMNews.com

    Elrick & Lavidge Marketing Today

    Forecast

    INSIDE 1to1

    Journal of International Marketing

    Journal of Marketing

    Journal of Market Research

    Journal of Public Policy & Marketing

    Kid Screen

    Marketing Competence

    Marketing Health Services

    Marketing Management

    Marketing News

    Marketing Research

    Marketing Tools

    Musings

    New Magazine

    Pool

    Potentials

    Promo

    Quirk's Marketing Research Review

    Response

    Reveries.com

    Sales & Field Force Automation Online

    Sales & Marketing Management

    Sales Doctors

    Selling Power

    Strategy

    Top Seller Ezine

    World Advertising Research Center

    The Weekly Guerilla