MA Marketing Communications

Contents:

• View Course Handbook

• Please Sign the Guestbook

• Ask/View Questions on the Message Board by clicking "Go To Message Board" Below

Lectures:

• Lecture 1
• Lecture 2

  The
  
  Case Study Assignment &
  
  Student Competition

  
  Background Information

  The Task

  Rules & Regulations

  IDM Competition Site

  Orange Competition Site

  Useful Websites for Competition from Orange

• E-mail Jon Kitto
• E-mail John Wheen
  
  
  Visitor Number:
  
  Books in association with Amazon.co.uk:

  Essential Reading:

  Principles of Direct & Database Marketing, Tapp A

  Other Reading:

  Exploring Direct Marketing, O'Malley

  Direct & Database Marketing, McCorkell

  Succesful Direct Marketing Methods, Stone

  Direct Marketing, Strategy, Planning & Execution, Nash

  Search: All Products Books Popular Music Classical Music Video DVD Electronics PC & Video Games Software Toys & Kids! Keywords:

  Exhibitions:

  International Direct Marketing Fair
  Marketing IT
  Tele Commerce
  International Direct Marketing Fair & Associated Events, March 12-14, 2002 @ ExCel, Docklands

  Incentive World; February 26-28, 2002 @ Earls Court 2

  Technology for Marketing 2002 February 12-13, 2002 – Wembley Exhibition & Conference Centre

  Links:

  DM Links The Institute of Direct Marketing Royal Mail CRM Forum 1 to 1 Net Profit Direct Marketing Information Service Direct Marketing Association Marketing Publication MAD Marketing Resource Keynote Financial Times Business Week GMarketing Marketing Tips Mintel The Telegraph The Times Up My Street (Acorn Profiles)

  UK Marketing Links from Butterworth Heinemann British Market research Bureau Direct Marketing Association CACI (Acorn) Institute of Practitioners in Advertising Advertising Standards Association Institute of Sales Promotion BARB Maiden Marketing magazine Campaign magazine Financial Times Economist Professional Marketing Magazine The Institute of Sales Promotion The Radio Advertising Authority

  US Marketing Publications AdTalk Advertising Age Advertising Age International Advertising & Marketing Review AdweekAsia AdweekOnline American Demographics Catalog Age Weekly Direct DMNews.com Elrick & Lavidge Marketing Today Forecast INSIDE 1to1 Journal of International Marketing Journal of Marketing Journal of Market Research Journal of Public Policy & Marketing Kid Screen Marketing Competence Marketing Health Services Marketing Management Marketing News Marketing Research Marketing Tools Musings New Magazine Pool Potentials Promo Quirk's Marketing Research Review Response Reveries.com Sales & Field Force Automation Online Sales & Marketing Management Sales Doctors Selling Power Strategy Top Seller Ezine World Advertising Research Center The Weekly Guerilla