MKT359

Contents:

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The

Case Study Assignment &

Student Competition


Background Information

The Task

Rules & Regulations

IDM Competition Site

Orange Competition Site

Useful Websites for Competition from Orange




Presentation Assignment

Last Term's Financial Services Presentation

InvestSmart Stock Market Simulator




Examination

Last Term's Exam Paper

• E-mail Jon Kitto




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  Books:

  Internet Marketing - Chaffey, Mayer, Johnston, Ellis-Chadwick

  Principles of Direct & Database Marketing - Alan Tapp

  Marketing Management - Philip Kotler

  Search: All Products Books Popular Music Classical Music Video DVD Electronics PC & Video Games Software Toys & Kids! Keywords:

  Exhibitions:

  International Direct Marketing Fair
  Marketing IT
  Tele Commerce
  International Direct Marketing Fair & Associated Events, March 12-14, 2002 @ ExCel, Docklands

  Incentive World; February 26-28, 2002 @ Earls Court 2

  Technology for Marketing 2002 February 12-13, 2002 – Wembley Exhibition & Conference Centre

  Links:

  DM Links The Institute of Direct Marketing Royal Mail CRM Forum 1 to 1 Net Profit Direct Marketing Information Service Direct Marketing Association Marketing Publication MAD Marketing Resource Keynote Financial Times Business Week GMarketing Marketing Tips Mintel (Available through regents Library) The Telegraph The Times CACI - Acorn Producers Up My Street (Acorn Profiles)

  UK Marketing Links from Butterworth Heinemann British Market research Bureau Direct Marketing Association CACI (Acorn) Institute of Practitioners in Advertising Advertising Standards Association Institute of Sales Promotion BARB Maiden Marketing magazine Campaign magazine Financial Times Economist Professional Marketing Magazine The Institute of Sales Promotion The Radio Advertising Authority

  US Marketing Publications AdTalk Advertising Age Advertising Age International Advertising & Marketing Review AdweekAsia AdweekOnline American Demographics Catalog Age Weekly Direct DMNews.com Elrick & Lavidge Marketing Today Forecast INSIDE 1to1 Journal of International Marketing Journal of Marketing Journal of Market Research Journal of Public Policy & Marketing Kid Screen Marketing Competence Marketing Health Services Marketing Management Marketing News Marketing Research Marketing Tools Musings New Magazine Pool Potentials Promo Quirk's Marketing Research Review Response Reveries.com Sales & Field Force Automation Online Sales & Marketing Management Sales Doctors Selling Power Strategy Top Seller Ezine World Advertising Research Center The Weekly Guerilla