Jon Kitto
306 Lewisham Road, London. SE13 7PA.
Tel: 0208-297 1694; Fax: 0208-265 4478;
Profile:
A bi-lingual, versatile, all-round Management & Marketing Professional studying for the Henley MBA who has operated at Board and Senior Management level in a number of organizations & worked in England and France. Strong IT skills & knowledge and qualified to Masters Degree level in Marketing. Elected a Chartered Marketer and Full Member of the Chartered Institute of Marketing (MCIM) Elected a Fellow of the Institute of Direct Marketing (FIDM) and Chairman of the Chartered Institute of Marketing Kent Branch. Elected Associate Member of the Institute of Directors. An accomplished presenter & public speaker working as a Consultant, Lecturer and Trainer and in management, marketing & computing.
Achievements:
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¨ Professional Marketing Qualification (CIM Diploma & Advanced Certificate) tuition delivered. ¨ Runner-Up, “FE Marketeer First Awards” organised by the FE Marketing Network |
· 100% pass rates achieved amongst Marketing Customer Interface & Planning & Control students at Kingston College, 2000. · Sponsored by Northcliffe Newspapers; judged by Ian Nash, Times Educational Supplement. |
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¨ Direct Mail Recruiting Campaign for North West Kent College with 0800 Response. |
· 2,757 Enquiries for Courses Received in three weeks. |
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¨ Set up Postgraduate University Study & Conference Centre in prestigious settings. |
· Turnover of £470,000 per annum established. |
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¨ Established three new postgraduate and many undergraduate programmes. |
· Over 500 student delegates recruited. |
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¨ Elected Chairman of Chartered Institute of Marketing Kent Branch. |
· Inaugurated and produced for three years Kent Branch Newsletter. Inaugurated International Marketing Student of the Year Award & organised Kent Marketing Awards. |
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¨ Established DEC computer reporting system. |
· 30% time saving reporting call centre usage. |
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¨ Organised largest ever University of Greenwich May Ball. |
· 1100 guests at Alexandra Palace; event turnover £37,000. |
Employment:
1994 to present: Owner, Jon Kitto Associates - Management & Marketing Consultant,
Lecturer & Trainer
(part-time prior to 1997) Strategic Consultancy in Management, Marketing
& Computing including full operational and tactical support: Direct
marketing and publicity material
creation. Market Research. Internet services. PR/Event management. Media
relations. Creation and delivery of Business Simulations.
2001 to present: Course Director, E-Sapience Plus Ltd &
Associate Consultant to Solution Zone Marketing Consultancy, Tunbridge Wells,
Kent.
E-Learning/Blended Learning for Marketers &
Marketing Consultancy for Small/Medium Sized Enterprises.
2000 to present: Associate
Consultant, StratX, London, Paris, Boston
Marketing & Management Consultancy for world leading company in the use of simulations for management training. Co-authors of Markstrat simulation.
1997 to 1998: National
Councillor, Chartered Institute of Marketing
Youngest ever non-executive member of National
Council contributing to strategic decision making at Board level for £82
million turnover membership, training, consultancy and education Business – the
world’s largest professional body for marketers.
1996 to 1998 Kent
Branch Chairman & Regional Councillor, Chartered Institute of Marketing
Strategic & tactical operation of local
Chartered Institute of Marketing Branch (elected 1996-97) with contribution to
regional development in South East England (elected 1996-98).
1994 to 1999: Council of Management Member, Bowles Outdoor Pursuits Centre, East Sussex.
Non-Executive member of Management Council contributing to corporate
development and strategic decision making at Board level for not-for-profit
organization.
Employment Continued:
1992 to 1997: Marketing Manager, University of
Greenwich, Kings Hill, Kent.
Management, development and
marketing of new educational establishment.
1992: Computer Support, National
Westminster Bank, Kegworth, Leics.
IT user support to branch
network staff for major high street bank.
1990 to 1991: Marketing
& Computer Support, Digital Equipment Corporation, Paris, France.
Sales and Marketing Application testing &
user support, documentation writing/review.
Education:
¨ MBA Henley Management College in
progress, started 2002.
¨ PGCE North West Kent College started
1999 (on hold).
¨ MA Marketing, University of Greenwich.
¨ BA (Hons) International Marketing with
French, University of Greenwich. Including 6 months’ study at Ecole Supérieure
de Commerce, Le Havre/Caen. Final year “The Marketing Game!” simulation sector
winner.
¨ Diploma of the Chartered Institute of
Marketing (DipM).
¨ Foundation Certificate and Diploma in
Computing, University of Greenwich.
¨ 2 ‘A’-Levels; 10 ‘O’-Levels including
Mathematics, English Language & Literature.
Professional Bodies & Accreditations:
¨ Fellow of the Institute of Direct
Marketing (FIDM; 2003).
¨ Chartered Marketer with the Chartered
Institute of Marketing (1998-2004 onwards)
¨ National Council Member representing
South East Region of Chartered Institute of Marketing (1997-1998).
¨ Chartered Institute of Marketing Kent
Branch Chairman (1996-97), Newsletter Editor (1993-97), Vice Chairman
(1995-96), Treasurer (1994-95), Sponsorship Manager (1993-94).
¨ Registered Marketer with Chartered
Institute of Marketing (1994 to 1998; superseded by Chartered Marketer status).
¨ Full Member of Chartered Institute of
Marketing (MCIM; 1994) and Associate Member, Insitute of Directors (2000
onwards).
Specialist Skills:
¨ IT Skills including:
- Word processing, spreadsheet, database
(Microsoft Office and others). Presentation design (Microsoft PowerPoint).
- Statistical analysis (SNAP 4 Plus
Professional).
- Desk top publishing (Adobe
Pagemaker, PC & Apple Mac).
- World Wide Web page design
& programming - http://www.nwkent.ac.uk http://www.solution-zone.com
- Delivery of computer-based
marketing training simulations.
¨ Fluent French Speaker (18 months
residence); ‘O’- and ‘A’- Levels. Elementary German Speaker; ‘O’-Level.
¨ Full, clean driving licence; Kent
County Council Approved Minibus Driver’s Certificate, 1998.
¨ First Aid at Work Certificate, 1998.
Interests:
¨
Sport,
including paragliding (working towards Elementary Pilots’ Licence) rugby,
soccer, hockey, cricket, gym, squash and swimming (PADI Open Water Diver, 2003;
STCW95 Personal Survival Techniques Certificate, 1998; National Pool
Lifeguarding Qualification, 1998), basketball (Apprentice Referee’s Award,
1999).
¨
Biographical
& and comedy literature; French and International Cinema (Member, Curzon
Soho).
¨
Entertaining,
cookery and music, including jazz and playing bass guitar.
Voluntary Work:
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¨ Bowles Outdoor Pursuits Centre Council of Management (1994-1999). |
· Lottery Funding in excess of £100,000 secured. Visits by HRH Duke of Edinburgh |
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¨ Kings Hill May Festival marketing & sponsorship (1995-97). |
· Arts festival audience figures in excess of 3,000 (1996). |
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¨ University of Greenwich Former Students Association (1994-1995). |
· Newsletter to 10,000 former students. |
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¨ Kent TEC Marketing Advisory Panel (1995). |
· Kent TEC marketing budget of £100,000. |
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¨ The Business Club - Thames Polytechnic & University of Greenwich Student Industrial Society (1991-92). |
· Seminar programme with The Times & Hewlett Packard, attended by 500+ students. Charity social events with Corona Extra & Whitbread attended by 2600+ students. “Bad Manners” concert attended by 500+ students. Jon Kitto |
Full Professional Designation (not ordinarily used): BA (Hons) DipM MCIM FIDM
MA Chartered Marketer
Sample Projects at North West Kent College:
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¨ Direct Mail Recruiting Campaign with 0800 Response. |
· 2,757 Enquiries for Courses received in three weeks. 8,903 Calls received over ten week recruiting period. |
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¨ Customer Satisfaction Surveys Completed. |
· 50% cut in analysis and reporting time. |
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¨ Full-time Prospectus Produced |
· . National Award. Described as “the best” by Local School. Circulation Doubled. Reprint Required. |
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¨ Ministerial Visits by John Prescott MP, Tessa Jowell MP, Baroness (Margaret) Jay and Baroness (Tessa) Blackstone organized |
· Extensive Press, TV and Radio Coverage Achieved. |
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¨ Advertising Agency Selected, Hired and Briefed. |
· 47.6% discounts Achieved On August/September Press Advertising. |
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¨ Participated in Investors in People Working Party. |
· Investors in People Accreditation Achieved, March 1998 (re-accredited 1999). |
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¨ College Web Site and Video Produced |
· http://www.nwkent.ac.uk Enquiries now received via E-mail. |
Training/Lecturing Experience:
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¨ London College of Printing, 2003 to present ¨ The Martran College, Covent Garden, London. 1998-present ¨ European Business School, London. 2001 to 2003 ¨ University of Westminster, London. 2000 to 2002 ¨ University of Greenwich, London. 2000 to 2002 ¨ Kingston College, Kingston-Upon-Thames, Surrey. 2000 to 2001 ¨ DALI, London College of Printing, London Institute, 2000 to 2002 ¨ Management Centre Europe, Brussels. 2000 ¨ North West Kent College, Gravesend, Kent. 1999 |
· External Examiner, BA (Hons) Marketing & Advertising. · CIM Advanced Certificate; Marketing Operations/Planning, Management Information for Marketing/Research & Information; CAM Marketing; Direct Marketing & Sales Promotion; Research & Consumer Behaviour; CIM Diploma Case Study. · Marketing Subject Leader, 2002 onwards. Degree programmes; Principles of Marketing, Consumer Behaviour, Advertising, Marketing Communications, Internet & Direct Marketing. · MA Marketing Communications; Direct Marketing & Dissertation Supervision. BA Programmes; Marketing Communications · BA (Hons) Business Studies; Principles of Marketing, Planning & Control, Dissertation Supervision, Advanced Marketing Practice - The Marketing Game! simulation with web site backup. · In-company management. CMS/DMS QVC et al. CIM Advanced Certificate, Marketing Customer Interface, Marketing Operations; CIM Diploma, Planning & Control. · Marketing (including two week Summer School), Direct Marketing, Marketing Research, Copywriting & Advertising Training Courses. · Observer, StratX Markstrat Simulation. · HNC Outdoor Adventure Management; Marketing |
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¨ Lansdowne College, Queensway, London. 2001-2002 ¨ West Kent College, Tonbridge, Kent. 1997-1998 |
· CIM Certificate, Advanced Certificate & Diploma (Planning & Control) Courses · HND Business & Finance, Marketing Communication & International Marketing. |
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¨ Kent Technology Transfer Centre. 1995-2002 |
· Internet, Innovative Marketing, Market Research, Presentation Skills (STEP programme) training courses. |
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¨ ISCID (International Postgraduate Business School), Dunkerque, France. 1994-98. |
· Diplôme d’ISCID, Marketing, English, Internet including The Marketing Game and MarketSim simulations. |
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¨ University of Lödz, Poland. 1997. Postgraduate Group Visiting UK. |
· Business and Marketing training course including The Marketing Game! Simulation. |
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¨ Chartered Institute of Marketing, Kent & Sussex Branches. 1995-97. |
· Marketing Student of the Year Competition. Direct Marketing, Internet training courses. |
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¨ University of Greenwich, Roehampton, London/Chatham, Kent 1996. |
· BA (Hons) Business Administration, Marketing. Foundation Certificate and Diploma in Computing. |
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¨ Kent County Supplies, West Malling, Kent. 1995-96. |
· Business & Marketing training courses including The Marketing Game! Simulation. |